These days, corporations don’t only have websites they have blogs. Major corporations such as Disney, Google, Starbucks, Marriot and General Electric have taken to social media and have some of the mostly highly rated corporate blogs with the corporate world. There are pros and cons to this tactic. The pros are that it gives consumers a more personal look at the company. It shows people that behind the official, rigid face of the corporation (this can be found on a company website) that there is a personality and group of people working to make you happy (displayed on a company blog). However the cons are that these blogs are controlled by the companies- the posts, comments and feedback all have to go through screening. This means that only the best aspects of the company are displayed on the blog. An angry comment is likely to be eliminated and if the truth is not what the company wants the public to know, it may be stretched in a blog post.
A lot of marketing goes into these corporate blogs, as it is a major part of the reason the company’s create these blogs. Viral marketing is a huge piece of the field of marketing now, so these corporations need to start incorporating it into their marketing techniques. The six types of viral marketing are: 1. sending messages to consumers (SMS messages), 2. incentivized viral (receiving money to send messages), 3. masked marketing (sending mysterious messages that don’t appear to be part of an advertising campaign), 4. rumor marketing (spreading exciting rumors to draw attention to a person or product), 5. social database (online services for customers) and 6. invitations (often used by services such as Gmail and Facebook).
Weighing pros and cons and taking the different strategies into account, corporate blogging definitely is more beneficial than harmful. People like the personal touch of a blog. It makes a company seem more “real.” Viral marketing is the best type of marketing now because that is how people gain their information. Information spreads on the web- via Twitter, YouTube and Facebook– faster than it spreads anywhere else. So if companies aren’t on the web, they are going to fall behind.